Latest News

Defense Alliance works with a lot of small businesses that want to do more in the defense market; or that contribute elsewhere, and want to enter the market. The reasons range from a desire for growth to seeking an early adopter for a new innovation to genuine interest in contributing to the effectiveness and safety of our Warfighters. But a key frustration doesn’t vary: getting stuck at ground zero, or remaining on an existing plateau of sales. When we consult with these companies the strategies for success differ, of course. But there is one common piece of advice that everyone can benefit from: just showing up. As many throughout history have said, 90 percent of success in life is just showing up; and certainly the same is true for business development. But where do you show up? Here are ten places to start.

Read the full article HERE