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Company: ATK
Contact: NA
Telephone: (763)323-2300
Location: Anoka, Minnesota 55303

Vice President, Marketing Job

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Position Overview:

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ATK is an aerospace, defense and shooting sports company that operates in 21 states, Canada, Puerto Rico and internationally. The company's vision is to create leadership positions in our markets through application of affordable innovation and execution excellence in developing and manufacturing highly engineered products to generate superior shareholder returns over time. As ATK expands its market leadership position in sporting and security ammunition, accessories and firearms, the Vice President of Marketing will be responsible for strategic & operational leadership of the marketing organization - defining and executing consumer-driven growth strategies for key brands and for the portfolio overall. He/she will report directly to the President, ATK Sporting Group and will partner with the Vice President, Sales to translate brand plans into key account plans. He/she will also partner with the VP of Operations for the three business lanes on innovation agendas. This individual will be a responsible stakeholder in support of key strategic initiatives and business objectives.

Job Requirement

- Identify consumer and shopper insights
- Create consumer-driven category and brand strategies
- Drive innovation agenda in support of category and brand strategies
- Translate strategies into one-year brand (assortment/pricing/media) and key account (DSMP) plans
- Manage key third-party relationships (e.g., advertising agencies, sponsors)
- Identify key talent; develop marketing team
- Build supporting capabilities on an ongoing basis (e.g., digital/advocacy marketing)
- Create, define marketing processes going forward
- Define clear pull marketing strategy for four key brands and portfolio
- Build organization capable of executing on initial playbook
- Develop sharper brand strategies, longer-term portfolio growth vision
- Develop marketing capabilities (e.g. digital marketing, social media, advocacy marketing)

Position Requirements
- Bachelor's degree is required. MBA preferred
- 10-15 years consumer products marketing experience. 10+ years management level role in a major consumer packaged goods or consumer durables organization
- 10+ years experience managing a team of marketers, with responsibility for developing and mentoring employees
- Solid track record of:
- Category development
- Brand development and differentiation
- Demand creation
- Insight generation
- Delivery of financial, people, marketplace and brand KPIs
- Ability to build and substantially improve organization capabilities / processes
- Experience in developing agency relationships
- Experienced shooter / hunter preferred


Start Date: 12/20/2013
Closing Date: 01/31/2014

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